MODEL CARD
In MODEL CARD, Noé Znidarsic explores the temporality of the fashion world, focusing on suspended moments that often escape the collective imagination: the pauses backstage between fittings, the silence of casting rooms, the seemingly endless waiting. These intervals reveal another facet of modeling, one that resists spectacle and glamour.
The project appropriates and subverts the ambiguous form of the model card, also called a “composite” (in French, un composite). Traditionally, this object serves both as a professional identity card and as a promotional tool, designed to attract clients through standardized information: height, measurements, hair color, and so on. Reduced to a formula, the body becomes data — a surface to be consumed.
By reworking this format, MODEL CARD shifts its original utilitarian function and questions the very structures that frame the lives of young models. “In this continuity, the project establishes a link with the portraits and images I have produced over the past years, deliberately reiterating the same visual patterns as those of traditional model cards.”
Photography by Noé Znidarsic